Pink Day 5 December 2013 – R375,000 raised is huge boost for PinkDrive
Centurion - A cheque of R375,000 was handed over to breast cancer awareness charity PinkDrive following Pink Day held on 5 December 2013 at the 1st Momentum ODI at Bidvest Wanderers. 

The Pink Day campaign was another successful partnership between Cricket South Africa (CSA), the Gauteng Cricket Board (GCB), Momentum, Bidvest and SAB.

The Castle Lager Proteas who played in pink, ran up a steady run rate to bring the match donation tally to R207,200 from sixes, fours and their winning run rate .  Although not victorious on the day, India’s sixes and run rate contributed too.  From runs and hits Bidvest have donated R120,000, Momentum R30,000 and SAB Castle Lager R57,200.  Momentum had promised R100,000 for any direct hit on the inflatable ‘M’, but when neither team rose to the challenge, Momentum was happy to donate the full amount to this worthy cause bringing their donation total to R130,000 for PinkDrive.

A big thank you goes out to all fans and supporters who contributed on Pink Day.  Close to R43,000 was raised by fans who bought pink memorabilia at the match, donated at the stadium or via the PinkDrive sms number.  R20 donations can still be made by sms-ing PinkDrive to 40158.

The cheque was handed over to Noelene Kotschan, director of PinkDrive, by Charlene Lackay, head Momentum External Communications, Sikender Wadvalla, Gauteng Cricket Board board member and Haroon Lorgat, Chief Executive of CSA. The cheque was handed over at the third Momentum ODI against India at Supersport Park, Centurion on Wednesday 11 December 2011. 

Sponsors – Big Hitters in Support of PinkDrive
Momentum, official sponsor of One-Day Cricket, and Bidvest, naming rights sponsor of the Bidvest Wanderers Stadium, have partnered with Cricket South Africa (CSA) to support Breast Cancer awareness during the Momentum One-Day International match between South Africa and Pakistan at the Bidvest Wanderers Stadium on Sunday, 17 March 2013.
The initiative and fund raising drive supports the PinkDrive, a campaign committed to improving breast cancer education and awareness, and to providing preventative breast screening services to women across South Africa.
On match day on Sunday 17 March 2013, everyone is invited to show their support by wearing pink to the match. Bidvest Wanderers Stadium will be turning pink in aid of this cause and invites everyone attending to come donned in pink to show their support.
For every six hit during the match into the Momentum Family Area, Momentum will donate R10 000 to the PinkDrive. PinkDrive will also have their mobile units on display to give educational information around the disease. They will offer clinical examinations for women who would be interested.
For fans at the stadium, PinkDrive volunteers will be spraying hair pink and the PinkDrive Shop4Cancer will also be on hand.
In the build up to the ODI, Momentum and Bidvest will be launching related awareness initiatives to raise funds and to mobilise support for the PinkDrive campaign.
The campaign kicks off with a Golf Day on Tuesday 12 March 2013 at Royal Johannesburg and Kensington. Anyone interested in being part of this completely pink day, can contact Chantell Venter on Chantell@asem.tv.
In support of this campaign, Momentum staff will host Shave & Spray events, with buzz cuts for the brave and hair painting for the less adventurous.
According to the Cancer Association of SA, One in six South African men and one in seven South African women will get cancer during their lives. Most prevalent amongst women is breast cancer and although rare, men can also get breast cancer. Early detection remains essential to survival.
Danie van den Bergh, head of brand at Momentum said, “We see first-hand how our clients and their families are devastated by death or disability from dread diseases. Careful financial planning means we are able to step in to help, either by taking care of healthcare and recovery costs or by providing families with capital to continue, after a loss. Supporting the PinkDrive campaign is another way we can show our support for families by helping raise awareness for preventative screening and by offering support to those fighting cancer.”
Sofia Lanuza, head of marketing at Bidvest said, “As an employer of more than 105 000 people worldwide, Bidvest acknowledges how essential it is for men and women to get tested for cancer, as early detection undoubtedly saves many lives. As a proud supporter of the PinkDrive we endorse the extremely valuable work carried out by these mobile units and encourage other sponsors to get ‘on-board’.”
Cassim Docrat, Chief Executive Officer at the Gauteng Cricket Board added, “This event was a highlight for the Bidvest Wanderers Stadium in the 2011/12 calendar and we are happy to see it return in this season. Being able to collaborate with Bidvest, and now also Momentum, for a cause that affects such a big part of the South African and world community is something that should be encouraged across all corporate boundaries and we hope to see this continue in the seasons to come.”
“We trust the awareness that we will help to bring to Momentum ODI will help ‘hit breast cancer for a six’ and will be a ‘positive stroke’ for those individuals who have been touched by cancer. I have faith in this campaign because I believe in the goodness of humanity. We already experience it every day. We realise that many people give so much, all we ask is that you support our campaign and share this appeal," says Noelene Kotschan, Founder and CEO of PinkDrive.
About the PinkDrive
Fast becoming one of South Africa’s best-loved community activations, PinkDrive is an indispensable, tangible breast cancer Public Benefit Organisation (PBO) powering a mobile mammography unit and educational vehicles through our country, with the message that Early Detection Saves Lives.
PinkDrive currently runs two “Pink” mobile breast check units, as well as three educational cars. Both mobile breast check units travel to semi-urban and urban areas around South Africa with the aim of enabling any community to have accessible education, physical examinations and to learn breast self-examination. Through the goodwill of many more fortunate citizens and willing corporate businesses helping us, we in turn are helping government to touch as many citizens as we can. The mobile screening unit successfully launched in the Western Cape in 2011 and operated through local clinics, community health centres and hospitals. To date we have provided 4,464 free mammograms, done 41,759 clinical breast examinations in community areas, 51,604 - educated, 45,000 distributed educational materials. We have a targeted approach when addressing social needs. The projects we are involved in are participatory, build capacity are sustainable and have measurable impact.
The organisation carries two radiologists on its board. One of the specialists, Dr Ashwin Hurribunce comments, "PinkDrive is currently servicing 108 clinics on a rotational basis in Gauteng, which is the most densely populated region in South Africa. We have 79 more who have applied to use our services, these have been placed on a waiting list. The public sector cannot supply the demand and right now, neither can we. There is simply enormous need".
   

Sponsors – Big Hitters in Support of PinkDrive

Momentum, sponsors of One Day Cricket in South Africa, today announced that they will come to the Pink Drive party in a big way, financially.

With Momentum already one of the major sponsors on the day, the financial institution, have further pledged to contribute R100 000 every time a six hits the giant inflatable Momentum sign directly.

The Pink Drive will take place during the 3rd Momentum ODI at the Bidvest Wanderers Stadium on Sunday, 17 March 2013. 

Momentum’s fantastic contribution is in addition to their commitment of R10,000 for every six hit into the Momentum Family Area and R1,000 for every ball that hits a Momentum billboard.  Irrespective of sixes – Momentum will donate a minimum of R50,000 to PinkDrive.

Bidvest are also coming to the party with a solid R1,000 for every ball that hits the boundary rope.

Added to this, the majority of the perimeter board advertisers have also committed to donating R1 000 every time the ball hits their boards as well.

Anyone can contribute to the campaign – to donate R20 to PinkDrive simply sms the word ‘PinkDrive’ to 40158.

These donation commitments and a fully “Pimped in Pink” stadium on the day will go a long way towards raising funds and awareness for a worthwhile cause.  Fans attending the match and those watching on TV are encouraged to wear pink to show their support on Sunday.  If everyone in the stadium wears pink, there is a chance of setting a world record for the most people wearing a single colour, in one venue, in support of a good cause. 

Tickets for the ODI game at the Bidvest Wanderers Stadium on the 17th March are selling fast. There are still just over four thousand tickets remaining.

Tickets are available online from www.ticketpros.co.za, Postnet outlets or at the stadium ticket office -make sure you don’t miss out!

   

Proteas get behind PinkDrive

 

The Castle Lager Proteas ODI squad have thrown their weight firmly behind the Pink Drive Campaign ahead of the 3rd Momentum ODI at the Bidvest Wanderers Stadium on Sunday, 17 March 2013.

To show just how much the team supports the Pink Drive, Proteas captain AB de Villiers and his fellow team mates will take the field on Sunday in a specially designed pink Proteas kit to add significance to the day.

This unique Proteas jersey designed by the team’s technical supplier, Adidas, was officially unveiled today.

“We realise the importance of highlighting awareness around breast cancer and for us to play in Pink is our way of contributing to the campaign,” commented de Villiers.

“With us doing our bit for the Pink Drive, I would also like to call on all our cricket fans to show their support for the campaign, by contributing generously via the SMS line and by simply wearing a touch of pink on match day,” added the skipper.

Anyone can contribute to the campaign – to donate R20 to PinkDrive simply sms the word ‘PinkDrive’ to 40158.

These donation commitments and a fully “Pimped in Pink” stadium on the day will go a long way towards raising funds and awareness for a worthwhile cause.  Fans attending the match and those watching on TV are encouraged to wear pink to show their support on Sunday.  If everyone in the stadium wears pink, there is a chance of setting a world record for the most people wearing a single colour, in one venue, in support of a good cause. 

Tickets for the match are available online from www.ticketpros.co.za, Postnet outlets or at the stadium ticket office.

   

Castle Lager joins the PinkDrive Party

Castle Lager, sponsors of the Proteas ODI squad, today announced that they will come to the Pink Drive party in a big way.

“Castle Lager will contribute R100 for every run scored by the Proteas Castle Lager squad in the third Momentum One-Day International against Pakistan on Sunday at the Bidvest Wanderers Stadium,” commented Alastair Hewitt, General Manager: Castle Lager. “We will also contribute R400 for every four and R600 for every six.

“Who knows to what sort of runs spree this will inspire our boys. It was only earlier this week that we marked the seventh anniversary of the most famous ODI of all time when they achieved the then record ODI score of 438 runs. It would be a wonderful boost for the Pink Drive initiative if they could produce a batting performance of similar proportions.

 

“Castle Lager has rallied around the day in many other ways. These include:

  • Proteas Team dressed in pink
  • Perimeter boards converted to pink
  • All staff and promoters will be dressed in pink
  • Pink cups for serving of Castle Draught
  • All points of sale at the Bidvest Wanderers Stadium are linked to the pink theme

 

“There is nothing that unifies our nation better than sporting achievement and I am delighted to associate the Castle Lager brand with this very worthwhile initiative.”

Castle Lager is the latest major sponsor of Cricket South Africa to back the Pink Drive.

Momentum have pledged to contribute R100 000 every time a six hits the giant inflatable Momentum sign directly in addition to their commitment of R10 000 for every six hit into the Momentum Family area and R1 000 for every ball that hits a Momentum billboard.

Momentum will donate a minimum of R50 000 to PinkDrive.

Bidvest are also coming to the party with a solid R1 000 for every ball that hits their boundary boards.

Added to this, the majority of the perimeter board advertisers have also committed to donating R1 000 every time the ball hits their boards as well.

Anyone can contribute to the campaign – to donate R20 to PinkDrive simply sms the word ‘PinkDrive’ to 40158.

These donation commitments and a fully “Pimped in Pink” stadium on the day will go a long way towards raising funds and awareness for a worthwhile cause.  Fans attending the match and those watching on TV are encouraged to wear pink to show their support on Sunday.  If everyone in the stadium wears pink, there is a chance of setting a world record for the most people wearing a single colour, in one venue, in support of a good cause. 

   

Proteas thank Pink fans

Castle Lager Proteas’ ODI captain, AB de Villiers, has thanked the Bidvest Wanderers fans for their enthusiastic support of the Momentum Pink ODI on Sunday. The near sell-out crowd donned their pink in support of the day, as Cricket South Africa, together with their sponsors - Momentum, Castle Lager and Bidvest - raised close to R200 000 towards Pink Drive and breast cancer awareness in South Africa.

“It was for a good cause,” De Villiers remarked when asked about playing in pink. “We are proud of the fact that we pulled through today. There was some concern ahead of the game because there was a lot going on and it was important for us to come here today with the win in mind. Looking back we did a great thing, and it was great to see the way the Johannesburg crowd also got behind the day. Thank you to everyone who made an effort in support of a great cause, they created a superb atmosphere and vibe to.”

The crowd was treated to a high-scoring thriller with a world record partnership, centuries from De Villiers and Hashim Amla, as well as a belligerent and spectacular innings of 88 off 48 balls from Shahid Afridi.

“He played an amazing knock,” De Villiers said of Afridi’s strokeplay. “When I was feeling down at times I forced myself mentally not to get emotional about the knock, we were not bowling badly, he was just playing out of his skin. In a way it’s good to have him back, he is a great entertainer and also good for cricket.”

The Proteas’ victory completed as successful day, and has given the squad a marginal but crucial 2-1 series lead heading into the last two matches in Durban and Benoni this week.

“We have to go back to the drawing board and focus on the basics once again,” the skipper said about the importance of Thursday’s match. “We would like to pull together two good games in a row, we had a bad one at SuperSport Park and to have another good match in Durban would be great for us. A win for us would obviously mean the end of the series, so there is some pressure on Pakistan. We have to make sure we do the basics well and try to force a few errors on Pakistan with bat or ball.”

   

Massive support from Cricket Fans, Players and Sponsors on Pink Day - Close on R420,000 Raised for PinkDrive

The successful partnership of Cricket South Africa (CSA) and the Gauteng Cricket Board (GCB) alongside Momentum and Bidvest has raised close to R420,000 for Breast Cancer awareness charity, PinkDrive.  A host of fund-raising activities culminated in a Pink Day at the 3rd Momentum One-Day International (ODI) between Pakistan and South Africa held at the Bidvest Wanderers last Sunday, 17 March 2013. 

The tally kicked off with R80,000 from the Momentum Pink Golf Day, which included R9,000 from a World Wide Sports raffle held on the course plus pink ‘Shave & Spray” events held at Momentum offices. R27,500 was raised via a silent auction of Sports and Celebrity memorabilia from MSC Sports, and this pegged the starting amount at R107,500.

Sponsors and advertisers at the Bidvest Wanderers also came to the party with match pledges for runs, fours, sixes and balls hitting advertising perimeter boards. 

Momentum had pledged R10,000 for every six hit into the Momentum Family area and, although only two shots hit the mark, Momentum donated the promised minimum of R50,000 to PinkDrive. 

Momentum had also promised R100,000 for a six directly hitting their giant inflatable Momentum sign. However, in spite of there being no direct hits on Pink Day, Momentum still decided to donate an additional R100,000 to this worthwhile cause.  Of the nearly R420k raised, Momentum’s initiatives contributed over R257,000 to the final amount.

Castle Lager were behind the Proteas with a cash injection for every run (R34,300), four (R11,200) and six (R4,200) scored on the day.  The Proteas’ knock-out performance contributed to a total of R49,700 from team sponsor Castle Lager.  Like Momentum and Bidvest, Castle also pimped their logo and signage in Pink for the day.

Bidvest Wanderers advertisers showed their support with donations every time their perimeter boards were hit:           

  • GM                     R5,000
  • Bidvest                 R2,000
  • PWC                   R2,000
  • Megapro              R1,000
  • Konica Minolta     R5,000
  • Castle Lager         R2,000
  • Hirsch                   R2,000

Fans swelled the coffers with cash donations & hair spray (R18,955), pink memorabilia bought at the stadium (R22,726) and by R20 donations via the PinkDrive sms number 40158 (R45,480).

A huge thank you goes out to all fans, who attended and painted the Bidvest Wanderers Pink.  The objectives of aiming for a World Record, raising Breast Cancer Awareness and raising funds to support awareness campaigns run by PinkDrive across the country were definitely met and exceeded.  

Fans are still encouraged to continue sending sms’ by sending PinkDrive to 40158 in order to reach the R420k mark. 

   
Pink Day Campaign 2013 – Cheque for R500,000 handed over to PinkDrive

A cheque for R500,000.00 was handed over to Breast Cancer Awareness charity PinkDrive at the 5th and final Momentum One-Day International (ODI) held at Sahara Willowmoore Park  in Benoni on Sunday 24 March 2013. 

The Pink Day campaign was a successful partnership between Cricket South Africa (CSA), the Gauteng Cricket Board (GCB), Momentum and Bidvest.

Funds raised in the run up and at a Pink Day at the 3rd Momentum ODI held at Bidvest Wanderers brought in close to R420,000.  Momentum decided to follow through on their commitment to the Pink Day campaign and round the number significantly upwards with a final donation of R80,000, bringing their final contribution to R337,500 towards the final cheque of R500,000.

The cheque was handed over to Roy Nattrass, director of PinkDrive, by Naasei Appiah, Acting CEO of CSA, Danie van den Bergh, head of Brand at Momentum, and Cassim Docrat, CEO Gauteng Cricket. 

A big thank you goes out to all fans and supporters who contributed at the Pink Day or donated via the PinkDrive sms number.  R20 donations can still be made by sms-ing PinkDrive to 40158.

Other contributors include:

  • GM R5000
  • Bidvest R2,000
  • PWC R2,000
  • Megapro R1,000
  • Konica Minolta R5,000
  • Castle Lager R2,000
  • Hirsch R2,000
   
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