PinkDay is a Vibrant Live Cricket Experience, A Very Worthy Cause
The Momentum ODI PinkDay held in early February this year was a resounding success as R1,7 million was raised for the Breast Care Clinic at the Charlotte Maxeke Johannesburg Academic Hospital.
Fans were encouraged to #PitchUpInPink and donate in various ways to the worthy cause. Gauteng cricket fans were surveyed on their experience at the Bidvest Wanderers Stadium in the last year with a specific focus to those who attended PinkDay.
All respondents felt that the Momentum ODI PinkDay is a great live sporting experience and the majority view it as being more enjoyable than other live cricket matches. An overwhelming majority of respondents view PinkDay as an important social responsibility initiative for cricket to support and more than half of the respondents attended specifically because it has a social responsibility purpose.
“Whilst we know that the Momentum ODI PinkDay has become a highlight on the cricket calendar, this is the first time that we asked fans to let us know what it meant to them. The Bidvest Wanderers has always been proud to play a role in nation-building by giving fans an environment to celebrate and enjoy themselves. I find it incredible to know that our fans are as passionate about this event and cause as we are,” commented Greg Fredericks, Chief Executive Officer.
PinkDay is focussed on significantly raising the awareness of breast cancer and significantly raising the funds that are raised for this cause. The survey revealed that 82% of the respondents knew how they could donate to the campaign before and during the game which speaks volumes about the effectiveness of the communication around the event. Recognition of the support for breast cancer was high overall, with all the respondents being aware that the core initiative is related to cancer.
Carel Bosman, head Momentum Sponsorships says, “For Momentum it is a privilege for us to be involved in PinkDay. It has become one of the highlights on the cricket calendar and we are honoured to be able to contribute to such a worthy cause. Every year we have been blown away by the increase in support from the fans, both at the stadium and around the country. Everyone can see what a great day it is at Bidvest Wanderers and this adds to the positivity surrounding the day. This support translates into more money being raised and more lives saved, and for this we are truly grateful to South Africans for embracing the awareness message and the fund-raising objectives of PinkDay. ”
“Donning pink for such a worthy cause has always been something we (CSA) and the Proteas take pride in,” says CSA Acting CEO, Thabang Moroe.
“All across the cricket family, players, officials, stakeholders and fans don the pink colours in support of the many women who have been and continue to fight and survive breast cancer. Pink Day is a phenomenal example of how the sports industry can mobilize its members in support of a cause that affects millions of its fans and families. ”
Fans echoed these sentiments by sharing their thoughts on the event in their own words:
“The most fun you will have in pink. It's vibrant, lively and you can feel the energy in the stadium... and it's all for a good cause.”
“I would describe it as a special cricket event for breast cancer awareness, the atmosphere is electric and the crowds are some of the best in ODI cricket.”
“The most vibrant, live cricket experience that also supports a very worthy cause. Not just fun and games but also changing the world one donation at a time.”
“Best south African sporting event of the year.”